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Virtual Automotive Showroom
VR/AR

Virtual Automotive Showroom

European Auto Manufacturer
2023
6 months
12 specialists

Project Overview

Immersive virtual reality automotive showroom with real-time ray tracing, allowing customers to configure and experience vehicles in stunning photorealistic quality.

The Challenge

Building a real-time VR experience with photorealistic quality that runs smoothly on consumer VR hardware while allowing complex vehicle customization.

Our Solution

We leveraged Unreal Engine 5 with optimized real-time ray tracing, created a modular vehicle system, and implemented intelligent LOD streaming for smooth performance.

Results & Impact

  • Deployed to 50+ dealerships
  • 300% increase in configuration engagement
  • Reduced physical inventory needs
  • Winner of automotive innovation award

Technologies Used

Unreal Engine 5VRReal-time Ray TracingBlueprintsCAD Integration

Project Tags

VRAutomotiveInteractiveReal-time

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Project Gallery

Virtual Automotive Showroom 1
Virtual Automotive Showroom 2
Virtual Automotive Showroom 3
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This VR showroom has completely transformed how customers engage with our vehicles. It's like having every configuration physically on the showroom floor.

Innovation Director

European Auto Manufacturer

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