Virtual Automotive Showroom

Project Overview

Immersive virtual reality automotive showroom with real-time ray tracing, allowing customers to configure and experience vehicles in stunning photorealistic quality.

The Challenge

Building a real-time VR experience with photorealistic quality that runs smoothly on consumer VR hardware while allowing complex vehicle customization.

Our Solution

We leveraged Unreal Engine 5 with optimized real-time ray tracing, created a modular vehicle system, and implemented intelligent LOD streaming for smooth performance.

Results & Impact

• Deployed to 50+ dealerships
• 300% increase in configuration engagement
• Reduced physical inventory needs
• Winner of automotive innovation award