Three colour variants per SKU instead of one — a full catalogue shot in CGI, without flying a single prototype to a studio.
The brief
A UK furniture maker wanted to launch their indoor collection with consistent imagery across web, print and showroom — without flying the prototypes to a studio.
What we did
Modelled all 24 SKUs from CAD, lit a single base scene, then used AI to generate fabric and finish variations on top of the photoreal base. One render, three colourways, dozens of lifestyles.
Outcome
The collection launched ahead of the brand's usual physical shoot cycle, at a significantly lower cost — with catalogue depth photography could not have delivered.
