A private fine-tuned model, anchored to 3D masters, now produces the brand's campaign and paid-social imagery on demand — geometry never drifts, look never breaks.
The brief
A homeware brand whose paid-social creative fatigued in days, on a shoot calendar that refreshed imagery twice a year.
What we did
Built photoreal 3D masters of the hero range, fine-tuned a private image model on the brand's catalogue, and anchored generation to the masters so every frame keeps exact geometry and materials. Every delivered image passes human QA.
Outcome
Creative refreshes moved from a shoot calendar to an API call — thousands of on-brand frames a season, with A/B variants streamed to the performance team weekly.
